Senior Analyst, Insights & Analytics BNL M/F/X
Functieomschrijving
Are You Ready to Make It Happen at Mondelez International? Join our Mission to Lead the Future of Snacking. Make It With Pride. In this role you will mine and combine multiple data sources (retail, consumer, market, demographic, etc.) to provide powerful, action-oriented recommendations.
How you will contribute You will:
What you will bring A desire to drive your future and accelerate your career with experience and knowledge in:
How you will contribute You will:
- Effectively deploy brand / category / area insights in the context of global frameworks. Ensure relevancy and integration.
- Leverage globally implemented U&A and market structure tools to look for regional and local consumer, shopper, market and snacking insights and to challenge for growth opportunities for Mondelez. Ensure that global and regional best practices are shared.
- Be a partner to Brand Marketing in the shaping of the Annual Contract across the different areas.
- Generate behavior changing insight and identify effective levers of growth on the category / brand/ country portfolio, including innovation and equity.
- Liaise with Shopper Insights and other parts of the Insights team to learn and leverage broad shopping and consumer knowledge.
- Use Nielsen & Household-panel-data to identify drivers of brand / business performance, followed by clear communication towards business teams.
- Provide understanding of performance of advertising activities and development of Brand Equity.
What you will bring A desire to drive your future and accelerate your career with experience and knowledge in:
- Min. 5 years working experience in market research (preferably FMCG)
- Consumer-centric, seasoned Insights and Analytics professional, with passion for driving the business
- Experience designing, executing, and analyzing primary & secondary data sources
- Demonstrated experience using design thinking/Agile methodologies principles to identify and surface innovative business opportunities
- Ability to partner and communicate well with marketing, sales, and external agencies.
- Strong leadership and influencing profile
- Strong collaborator: Interested and motivated by working with others
- Excellent presentation and communication skills to present findings and insights clearly.
- Fluency in English and fluent in one of the 2 languages, French or Dutch
- Able to synthesize data from different sources into a well-structured story with clear implications and to transform research learnings into business recommendations.
- Passion for consumers and shoppers, brands and research.
- Curiosity to discover, test and learn new research methodologies.
- Ability to manage multiple tasks and deadlines.
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