Product Marketing Manager - Non-Food FMCG

The company has, for more than 100 years, delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets. Today, their team of animal lovers, nutritionists and vets are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to their family of natural brands, always putting pet health first, at the heart of all they do.

If you want to be part of a dynamic growing company with strong values and a commitment to strive for excellence in all they do, please apply !

The Product Marketing Manager will be in charge of the following responsibilities :

• Conduct market research, including store checks and mystery shopping, to identify trends and customer needs.


• Develop and adapt products in alignment with market insights and customer feedback, ensuring they meet regional requirements.


• Benchmark against competitors to replicate and improve product offerings where needed.


• Work closely with Key Account Managers (KAMs) in Belgium and the Netherlands to provide marketing support and insights.


• Liaise with internal divisions (e.g., packaging engineers) to ensure product feasibility and timely delivery.


• Build strong internal networks across regions and business units.


• Lead product-focused initiatives, ensuring timelines and deliverables are met.


• Manage cross-functional communication to align product development with business goals.


• Generate ideas to support business growth in the Dutch-speaking region, leveraging opportunities in private-label markets.


• Maintain a customer-centric approach to enhance client satisfaction and drive market share growth.

• 3-5 years of experience in FMCG, with expertise in product marketing or product development.


• Strong understanding of the 4Ps of marketing and the ability to translate market needs into actionable product strategies


• Project management skills and the ability to work effectively in a matrix organization.


• Excellent communication and interpersonal skills to build internal and external relationships.


• Analytical thinker with a proactive, hands-on approach to problem-solving


• Curious and business-driven, eager to explore market opportunities


• Dutch speaking is mandatory, fluent in English. French is a plus.