Go-to-Market Executive - B2B Services - Brussels

Our client is an international leader in providing innovative solutions to enhance the everyday experience of professionals in various industries. Operating in over 40 countries, the company is driven by a passion for customer success and a commitment to efficiency, simplicity, and creativity. With a workforce of around 10,000 employees globally, they focus on technology-driven solutions to improve work environments and operational processes for their clients.

As a Go-to-Market Executive, your main responsibilities will be to:

• Develop and execute go-to-market strategies focused on raising awareness, driving adoption, and increasing revenue within the merchant segment.


• Collaborate with the data and insights team to conduct market research, identifying target merchant segments, market trends, and competitive landscapes.


• Design the merchant journey based on insights from various teams (data, digital, communication, product).


• Identify the most effective channels to engage with target audiences and integrate segmentation data into strategies, working closely with the digital team.


• Collaborate with the product and communication teams to shape value propositions, product roadmaps, and communication plans.


• Align go-to-market plans with sales strategies by coordinating with commercial teams.

• Develop detailed go-to-market plans, outlining key objectives, timelines, and milestones.


• Lead workshops and brainstorming sessions with cross-functional teams to refine strategies.


• Oversee the execution of marketing initiatives, ensuring coordination and timely delivery.


• Present campaign performance reports, providing key insights and recommendations for future improvements.


• Maintain project documentation, including timelines, budgets, and KPIs to measure progress and success.

The successful candidate will have the following qualities:

• At least 3 years of experience in go-to-market strategy, product marketing, or a related field, preferably in the B2B sector


• Proven ability to develop and implement effective go-to-market strategies aligned with business objectives.


• Strong skills in market segmentation, target market identification, and KPI setting.


• Experience collaborating with cross-functional teams to drive revenue growth.


• Analytical skills to interpret data, track performance, and generate actionable insights.


• Excellent communication skills, both written and verbal, with the ability to influence stakeholders at all levels.


• Strong presentation skills to effectively communicate strategies and results.


• Proven project management experience, with the ability to manage cross-departmental initiatives.


• Flexibility and adaptability to work in a fast-paced, dynamic environment.