Digital Marketing Specialist
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About Us: At Bio Minerals NV, we're pioneers in the beauty and health supplement industry. Since 1994, our scientists have revolutionized the field with the ch-OSA® complex, the active ingredient in BioSil, our flagship product. Today, BioSil is a global sensation, particularly thriving in the US market. Our dynamic, entrepreneurial, and collaborative culture is the backbone of our innovative success. The Role: We’re on the hunt for a talented Digital Marketing Specialist to join our vibrant team in Ghent. In this hands-on role, you’ll work alongside our E-commerce Manager to shape and execute our international e-commerce strategy, driving the growth of our brands with a primary focus on BioSil. Your mission will be to lead and innovate across our D2C channels, ensuring our digital marketing efforts are top-notch. Key Responsibilities: 1. Develop and Execute Digital Marketing Campaigns:
- Collaborate with external agencies to plan and implement cutting-edge digital marketing campaigns, including SEO/SEM, email marketing, and display advertising.
- Monitor and report on campaign performance, fine-tuning strategies in partnership with agencies.
- Design and execute targeted email campaigns and always-on flows to nurture leads, promote products, and engage customers throughout their lifecycle.
- Create and execute SEO strategies to boost visibility and organic search rankings, working with content creators to ensure SEO-friendly content.
- Stay abreast of the latest SEO trends and Google algorithm updates.
- Collaborate with our internal brand manager to produce engaging, SEO-optimized content for our website and email campaigns that align with our brand voice.
- Oversee the D2C website, enhancing user experience, site navigation, and content presentation to maximize conversions.
- Implement new website iterations and work closely with our internal developer team on updates.
- Track and analyze digital marketing metrics, presenting insights to the e-commerce manager and broader marketing team.
- Use analytics tools to gain insights into traffic, conversion rates, and overall performance.
- Test new digital marketing methodologies and technologies to boost campaign effectiveness.
- Continuously seek optimization opportunities based on industry best practices.
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What We Offer:
- A dynamic, supportive work environment with a focus on collaboration and innovation.
- Opportunities for professional growth and development within a leading global brand.
- The chance to make a significant impact on the growth and success of BioSil and other brands.
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