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Central Marketing Manager
Functieomschrijving
As the Central Marketing Manager, you will work on a group level closely together with the graphic designers and colleagues from local and central marketing teams to manage our group websites and deliver engaging content. You should be extremely creative, dedicated, and possess excellent written and verbal communication skills. Responsibilities - This is what we expect of you:
- Develop and implement comprehensive marketing strategies to enhance brand visibility and engagement across all group websites.
- Collaborate with graphic designers and marketing teams to create and execute high-quality content that aligns with the company’s goals.
- Manage our group websites' maintenance and continuous improvement, ensuring they are up-to-date, user-friendly, and optimized for SEO.
- Analyze market trends and competitor activities to identify new opportunities and challenges, and adjust strategies accordingly.
- Lead, mentor, and motivate the central marketing team to achieve high performance and professional growth.
- Coordinate with local marketing teams to ensure a cohesive brand message and marketing efforts across different regions.
- Monitor and report on the effectiveness of marketing campaigns and activities, using data and insights to drive continuous improvement.
- Manage the marketing budget and ensure efficient allocation of resources to achieve maximum ROI.
- Stay updated on industry trends, emerging technologies, and best practices to keep Unifiedpost Group at the forefront of digital marketing.
Profiel
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience (3+ years) in a marketing management role, preferably in a multinational or multi-site organization.
- Strong leadership and team management skills, with the ability to inspire and develop team members.
- Excellent written and verbal English communication skills
- Creative thinker with a keen eye for design and detail.
- Proficient in using marketing tools and platforms, such as Google Analytics, SEO tools, email marketing software, and content management systems.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of current digital marketing trends and techniques.
- Experience in budget management and resource allocation.
Aanbod
We offer a market-conformed gross salary that reflects your skills and experience. Furthermore we offer an insurance package (hospitalization and pension benefits) and a company car including fuel- or charging pass. We provide a net expense allowance, additional vacation days and flexible hours with home based- working possibilities to allow our employees a healthy work- life balance. What Can You Expect:
- A dynamic and supportive work environment that encourages innovation and creativity.
- Opportunities for professional development and career growth within the company.
- Collaborative and inclusive company culture.
- Access to the latest marketing tools and technologies.
- The chance to work with a talented and motivated team dedicated to achieving excellence.
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