Market Insights Manager

Equans, the reference for multi-technical installations and maintenance services and is part of the Bouygues group. In our company, we design, install and provide customised solutions and services to improve our clients’ infrastructure, equipment, systems and technical processes.

Our ambition? To help companies and local authorities in their transitions:

energy transition: educing energy consumption and CO2 emissions
digital transition: connecting equipment to make it more effective and efficient
industrial transition: optimising productivity and technical installation management

Market Insights Manager

Description de la fonction

What if you became the architect of strategies shaping our market presence?

As a skilled Market Insights Manager, you'll take charge of market research, customer knowledge gathering, and data analysis while working closely with the Strategic Marketeer, Digital Marketing Lead, and IT team. In an innovative environment focused on change and continuous improvement, you’ll play a key role in optimizing our segmentation strategies and strengthening our overall market position.

Are you passionate about transforming data into actionable insights? Then keep on reading and help us better understand our customers and the markets we serve.

Your responsibilities:

conduct in-depth market research to identify trends, opportunities, and potential challenges within our industry
analyze existing data in our database to extract valuable customer insights and segmentation opportunities
collaborate with various departments to understand their specific needs for market intelligence
develop and maintain detailed customer profiles and personas based on data analysis and market trends
create clear reports and presentations to communicate key findings and recommendations to stakeholders
continuously monitor the market and perform competitor analysis to identify strengths, weaknesses, and best practices across client segments
work closely with the Strategic Marketeer to align customer insights with marketing strategies and campaigns
keep a constant watch on market conditions to ensure we stay ahead of industry developments

Profil

What you bring to the table:

a bachelor’s or master’s degree in marketing, business analytics, market research, or a related field, combined with relevant work experience demonstrating your skills
at least 5 years of experience in market research or insights management, preferably in a Group setting
proficiency in data analysis tools and market research methodologies
strong analytical skills to translate complex data into meaningful insights
excellent communication skills to clearly articulate findings and recommendations to diverse audiences
a collaborative spirit and a passion for working with different departments
a strategic mindset, with the ability to align insights with business objectives

If you have a keen analytical mind and love diving into data to uncover customer insights, what are you waiting for ? Apply now!

Offre

Assurance groupe
Voiture d'entreprise
Carte carburant / Carte de recharge électrique
Chèques-repas
Smartphone
Ordinateur portable
Abonnement internet
Assurance hospitalisation individuelle
Parking
Eco Cheque
Formations
13ème mois
Pécule de vacances
Congés rémunérés supplémentaires
Travail à domicile

Want to tackle tomorrow’s multi-technical challenges with us?

Then join our experts and play a key role in shaping our market strategies through insightful analysis and data-driven decisions. You get the opportunity to use your skills as well as to discover cutting-edge technologies and help customers in the 3 major transitions of today: the energy transition, the industrial transition and the digital transition.

Joining Equans is more than that! You also get:

a competitive salary in line with your education and experience
interesting training and career opportunities
group-, hospitalization insurance
eco & meal vouchers, 13th month, holiday pay
lease car (with fuel card/charging card), parking
smartphone with subscription, internet fee
additional paid leave, homeworking

We are looking forward to meeting you!

Information pratique

Does this description fit you and would you like more information? Contact our HR colleague Karine Paelinck – Afficher le numéro0475 63 12 52 – Afficher l'adresse e-mail karine.paelinck@equans.com - Afficher le site web https://www.linkedin.com/in/100043/

Calculer votre temps de trajet

À : Equans | Bd Roi/Koning Albert II-laan 19, 1210 Saint-Josse-ten-Noode

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Mode de transport

Type de fonction :

Etudes et analyse de marché

Secteur :

Industrie

Lieu de travail

Saint-Josse-ten-Noode

Exigences

Bachelier académique Au moins 5 ans d'expérience Néerlandais, Anglais, Français

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Market Insights Manager

Market Insights Manager

Description de la fonction

Profil

Offre

Information pratique

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Market Insights Manager

Market Insights Manager

Description de la fonction

Profil

Offre

Information pratique