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Head of Communication & Marketing
2024-62314
Equans, the reference for multi-technical installations and maintenance services and is part of the Bouygues group. In our company, we design, install and provide customised solutions and services to improve our clients’ infrastructure, equipment, systems and technical processes.
Our ambition? To help companies and local authorities in their transitions:
Our ambition? To help companies and local authorities in their transitions:
- energy transition: educing energy consumption and CO2 emissions
- digital transition: connecting equipment to make it more effective and efficient
- industrial transition: optimising productivity and technical installation management
Head of Communication & Marketing
Job description
What if you could lead a team of communication and marketing professionals while making a real impact on Equans’ branding and employer image?
As Head of Communication & Marketing you are responsible for leading and managing the Communication team (10 people) and establishing the Marketing team (focused on market intelligence and offer management). The role is crucial in defining and executing the company’s communication, branding, and marketing strategies to support business goals and enhance visibility.
You are active in Brussels.
Zoom on the key responsibilities:
As Head of Communication & Marketing you are responsible for leading and managing the Communication team (10 people) and establishing the Marketing team (focused on market intelligence and offer management). The role is crucial in defining and executing the company’s communication, branding, and marketing strategies to support business goals and enhance visibility.
You are active in Brussels.
Zoom on the key responsibilities:
- internal communication:
- define internal communication strategy aligned with the company’s strategic objectives, manage internal channels (intranet, newsletters, etc.), and organize internal events
- employer branding:
- collaborate with HR teams to strengthen employer branding and awareness, create internal and external campaigns, and manage the Equans jobsite
- branding:
- implement global branding strategies at the local level, ensure adherence to branding guidelines, and manage local/historical and specialties brands
- marketing:
- support business departments in developing value proposition, market intelligence, pricing, marketing materials, organize client events, and coordinate trade shows/exhibitions
- digital:
- manage the corporate website (technical and content aspects), oversee social media platforms, and execute social media campaigns
- media relations:
- manage media relations and act as the company spokesperson, work with the PR agency to develop a more proactive press approach
- KPI & budget:
- track communication KPIs to optimize impact and manage an operational budget of approximately €2 million
- internal relations:
- collaborate with the corporate communication team and maintain regular contact with communication managers in other countries
- ExCom participation:
- regularly attend the Belux Executive Committee as a permanent guest
Profile
What do you need to excel in this function?
- min. 10 years of experience in a communication role within the industrial B2B services sector
- strong experience in people management
- strong diplomatic skills and the ability to work in a matrix environment (Belux vs. corporate)
- ability to write strategic messages and adapt them to a diverse workforce (from blue collar workers to senior management)
- a continuous improvement mindset to optimize communication and marketing processes
- fluency in French, Dutch and English
Offer
- Group insurance
- Company car
- Petrol card / Fuel card for electric charging
- Meal vouchers
- Smartphone
- Laptop
- Internet cost / Subscription
- Individual hospital insurance
- Flat-rate allowance
- Eco Cheque
- Training
- 13th month
- Holiday pay
- Additional paid leave
- Remote work
Want to tackle tomorrow’s multi-technical challenges with us?
Then join our experts in the various innovative and exciting projects of Equans. You get the opportunity to use your technical skills as well as to discover cutting-edge technologies and help customers in the 3 major transitions of today: the energy transition, the industrial transition and the digital transition.
Joining Equans is more than that! You also get:
Then join our experts in the various innovative and exciting projects of Equans. You get the opportunity to use your technical skills as well as to discover cutting-edge technologies and help customers in the 3 major transitions of today: the energy transition, the industrial transition and the digital transition.
Joining Equans is more than that! You also get:
- a competitive salary in line with your education and experience
- interesting training and career opportunities
- group-, hospitalization insurance
- eco & meal vouchers, representation allowance, 13th month, holiday pay
- lease car (with fuel/charging card)
- smartphone with subscription, internet fee
- additional paid leave, homeworking
Practical information
Are you interested in this position and do you have questions? Please contact our HR colleague Eva Rowies – Show emailaddress
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