Marketing Intern

As an Innovatrics spinoff, TruCrowd leverages the expertise of its founders in biometrics and the event industry to help sports clubs increase venue security, secure fair ticketing, and optimize matchday revenue. 
We offer FaceTicket, an identity-based solution that allows fans to link their face to the ticket and enter the venue with a simple smile. The solution consists of two parts: KYC onboarding (i) and identification at the venue entry (ii). During the KYC process, fans upload their identity document and take a selfie, which is then matched to the photo on their ID. At the venue, a camera equipped with our Android application scans the fan’s face, verifies it against our database, and grants access to those with valid tickets.
This way, clubs know who bought a ticket and who is inside their venue, preventing hooligans from entering as they can validate that the person who purchased a ticket is also the person entering. Thus, we can help them avoid financial penalties for fan misbehavior which can on average amount to €500.000/season, and further matchday revenue losses due to games played without fans.
We validated our solution with all the Belgian Pro League clubs and found a product-market fit in Brazil where we explored market entry possibilities. Importantly, we can scale to any event that sells tickets, even beyond sports. 
Our ultimate goal is to create one universal ticket for every event worldwide.

Ready to dive into the startup life? As a Marketing Research Intern at TruCrowd, you'll be stepping into a role that entails way more than just grabbing the team some coffee. You'll be working closely with Roman, our go-to guy for all marketing-related stuff (we don’t really do titles around here – we're a small, tight-knit team of four where everyone’s taking executive decisions). This means you won’t just be learning the ropes; you’ll be helping to shape the company from the ground up with a B2C/B2B marketing presence in multiple countries.

Your adventure with us kicks off by getting to know our first flagship product, FaceTicket. It’s revolutionizing the football industry by tackling some pretty big operational headaches. You'll dive deep into the world of football clubs, learning about some of the most ridiculous obstacles they face (trust us, we’ve got stories) and figuring out how our product can make their lives easier.

Once you’ve got the hang of things, it’s time to roll up your sleeves and get hands-on. Remember all those marketing models you may have learned during your program? Here’s your chance to put them to the test. You’ll be helping us map out our Ideal Customer Profile, create detailed personas, and develop a killer marketing strategy that’s totally aligned with our sales goals. Honestly, we’ve been meaning to get this done for a while, so we can’t wait to have your fresh perspective on board!

You'll also jump into our creative sessions, brainstorming cool ideas for content – think blog posts, LinkedIn updates, podcast topics, and case studies that will help us attract and engage our audience. This content isn’t just busy work; it’s going to drive real leads and boost our sales. Your voice and creativity will shape how we connect with our customers worldwide, both B2C and B2B.

We’re looking for someone who’s bursting with creativity and isn’t afraid to share those out-of-the-box ideas. If you’ve got some designing skills for making visuals look awesome and love the challenge of aligning your work with strategic goals, you’ll fit right in. Our branding was developed by Roman himself, so he will teach you how to use it so you’ll get the hang of it in no time.

If you’re the type of person who loves to question the status quo and thrives in a fast-paced, ever-changing environment, you’re exactly who we want. We’re straightforward, no-nonsense communicators and expect the same from you.
Your academic background is cool, but what really matters to us is your drive, enthusiasm, and eagerness to learn. No need to have a degree in marketing or have an extensive network in football – just a genuine interest in the industry and a can-do attitude. The only must-have is fluency in English, as we’re an international crew.