Foodservice marketing specialist - FMCG Dairy sector

Our client, the world leader in dairy products, has an extraordinary family history that is now shared by more than 80,000 employees around the world. Experts in their field, they are now proud to have several globally recognized brands in their portfolio.Focused on the needs of the consumer, they also place great importance on preserving the unique flavors of local communities and are committed to providing their employees with a warm, friendly and entrepreneurial environment.Joining their teams means joining a group of enthusiasts who are true experts in their field. Every day, with a good dose of determination, they develop and prosper brands that are appreciated and respected around the world.

The Foodservice marketing specialist will develop and implement Foodservice strategies to drive sales growth and brand presence. In addition, he will build added-value concepts with priority products and innovations and create and execute marketing & sales activities for target segments and customers. Directly reporting to the Sales Director, the position includes the following responsibilities:

• Develop and execute a hands-on business development strategy for the Belgian foodservice sector.
• Build and implement an innovation plan based on European product portfolio & industrial capabilities.
• Identify and prioritize target segments and customers within the foodservice to maximize sales opportunities.
• Develop targeted sales and marketing campaigns and promotional activities with a profound knowledge of the route-to-the-market.
• Involve Dutch FoodService Team to maximize the deployment & compatibility with the Dutch market.
• Create marketing materials, including brochures and presentations.
• Conduct market research and analysis to identify emerging trends, customer needs, and competitive threats.
• Participate in industry trade shows, exhibitions, and events, ensuring effective representation and engagement with potential customers.
• Provide regular updates, reports, KPI's and insights to senior management on business development and marketing activities and results.

• Bachelor or Master Degree in Business Management / Sales / Marketing
• 6-7 years of experience 5+ years of experience in Marketing within the Foodservice, preferably in cheese or dairy sector.
• Languages (FR / NL / EN)
• Strong entrepreneurial & strategic skills and problem-solving capabilities.
• Excellent communication, analytic and presentation skills.
• Ability to work independently and collaboratively in a dynamic environment.
• Trilingual French / Dutch / English

Michael Page Belgium
Kim-Anh Tran
Show number+32 2 290 97 25
Bastion Tower
Marsveldplein 5
Place du Champ de Mars 5
1050 Brussels