We are looking for an experienced Area Sales Manager to drive business growth in Belgium for a global leader in engraving and marking solutions. Our client designs and manufactures high-tech mechanical and laser solutions for automotive, aerospace, retail, signage, and industrial manufacturing industries. With a strong presence in Belgium for over 50 years, they offer machines and consumables, ensuring recurring revenue and long-term client relationships.

As an Area Sales Manager, your main responsibilities will be to:

• Manage and develop an existing portfolio of B2B clients across various industries.


• Identify new business opportunities and expand market presence in Belgium.


• Provide consultative sales expertise, helping clients choose the right solutions.


• Support and grow relationships with indirect sales partners (distributors).


• Collaborate with internal teams (marketing, R&D, technical support) to deliver the best client experience.


• Report activities and market insights using CRM tools.


• Attend industry events, trade shows, and roadshows.

The successful candidate will have the following qualities:

• Proven B2B sales experience, preferably in printing, point-of-sale advertising, packaging, graphic arts, or industrial equipment sales.


• Experience selling technical products, machines, and consumables.


• Strong autonomy and ability to manage multiple clients effectively.


• Dynamic, proactive, and eager to thrive in a growing, fast-moving company.


• Fluent in French and Dutch


• Comfortable with consultative selling and understanding technical solutions.